Examples of Models and Providers

Videos are an excellent way to communicate knowledge and skills not just to farmers and communities with low literacy and education levels. Here are links to three different organizations that use very different types of videos, each with their own merits. A shared aspect, though, is that the material is made freely available to users worldwide.

  • Access Agriculture pursues a professional quality approach to making videos, mostly also with participatory involvement of farmers. Videos are available in over 40 international and national languages, the selection of which is entirely demand-led. All video and audio files are freely downloadable after users have registered online at:
  • Scientific Animations Without Borders (SAWBO) creates educational content for low literate learners, in their own local languages that can be deployed on video capable devices by in country groups. The films are animated, with ethnically “neutral” characteristics and reusable animated objects.; see also . Each film comes in multiple formats and can be viewed online, from DVDs and, very importantly, can be watched on cell-phones and other devices and can be transmitted from mobile phone to mobile phone through Bluetooth® technology.  SAWBO creates content, for local communities of practice to use in their educational and extension programs. Although SAWBO creates and deploys this content virtually, it is the domain of local groups to develop strategies and approaches for local and meaningful impact. Establishing partnership between local stakeholders, public and private institutions bring new opportunities to the deployment of educational materials in developing nations.
  • Digital Green produces low cost, short (4-10 min) videos on AG processes to complement AG extension services.  So far, they have 2600 videos in 20 languages (  The videos are shown to villagers in discussion groups by a community agent and their attendance and questions are recorded.  Adoption by each viewer is tracked. Most of the videos are made and used in India (now funded to expand by 2015 to 10,000 villages) but DG is expanding to Ghana, Tanzania and Ethiopia. DG is working with AGRA, OXFAM, World Cocoa Foundation and more...(see website).   



Van Mele, P. 2011. Video-mediated farmer-to-farmer learning for sustainable agriculture. A scoping study for SDC, SAI Platform and GFRAS. Agro-Insight, Ghent, Belgium, 47 pp. [Read report › ]